Royale Perfumes – Case Study (KSA, Malaysia)

A bit of background before we begin. Royale Perfumes. Initially started their business by selling products under the name of “Flower Perfumes” by a Saudi based company. After realizing the market potential, they decided to move all the operations to Malaysia.
Here is what they had to do first
Design is all about communication. They desired a brand that would effectively communicate their values to their customers. Malaysia is a multi-cultural country with people coming here from all parts of the world and all walks of life. Their brand had to be sophisticated and international so that it wouldn’t feel out of place in a multi-cultural setting. And that’s where we come in.
And here is how we helped them
We spent time understanding their company, their market and presenting them with our ideas and refining them after going back and forth. Here is how it went.

Understanding them and their market

“If you know the enemy and know yourself, you need not fear the result of a hundred battles”- Sun Tzu  (Quote)

This is the most critical phase of any strategy. So we made sure that we understood their requirements and their market.

So what we did was we spent time with them to understand

  1. Them
  2. Their vision
  3. Mission
  4. Values
  5. History
  6. And Their Purpose

We documented everything we gathered and made our creative brief. From the above we concluded that they wanted to be perceived as Luxury brand of perfumes offering oriental as well as western perfumes at affordable prices and accessible prices.

To understand their market even further we independently gathered information about…

  1. The Area they were opening the shop
  2. Their Competitors
  3. Their Target Market

This assisted us in understanding their product and market even better. We now identified what would make them stand out from the rest.

Connecting the dots, Getting Feedback and Delivering

We started connecting the dots based on what we gathered from our research. We knew what they were trying to deliver and how they wanted to be perceived as in the eyes of their customers.

So based on that, we brainstormed different ideas. The name that was selected at the end was “Royale Perfumes”. Royale means “Royal” in French. We suggested this name because it represented the “luxury” part of value they were providing. And we were glad to know that they loved it.

The research we conducted earlier also facilitated us in the creation of their current logo. We combined Arabic and English type. This represented their products i.e. a mix of oriental and western perfumes.

This resulted in a modern logo with a styled typeface and a minimal Gold and black approach.

So what are they up to these days?
You can’t build a strong building on a weak foundation. Without a solid foundation, you will have trouble creating anything of value. That’s exactly what we helped them in, creating a solid foundation. And how do we know that? The results speak for themselves.

The new brand identity helped the team at Royale perfumes to grow their brand to a new level. It aided them in starting a new chapter in their journey and becoming owners of their own brand from just being franchisees.

Today Royale Perfumes is part of a parent company Royale Health and Beauty which offers a variety of products ranging contact lens to Argan oil and other products related to Health & Beauty.


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