Iqra Cafe is an Emerging Chain of Cafes in United Arab Emirates. The idea was to create a Cafe cum library themed with traditional Arabic Calligraphy. Hence we came up with a logo that had a Calligraphic Element with a contemporary touch. This involved creating a visual identity that was Traditional yet contemporary as the same time. We also developed a range of collaterals for local promotional communications to Mugs, Staff Uniforms and Signage.